Online reviews aren’t vital. “They’re not that big of a deal. We’re doing fine without them! I mean they can’t be that important, right?” It’s a common assumption businesses make.
Pick one, quick. Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. Your employee is an all-star
It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve under-promised and over-delivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve gone above