Resources

Negative reviews are undesirable but inevitable. You may wish they didn’t exist, but as explained in our article about responding to negative reviews, they can help build your business reputation

Reviews and testimonials have a lot in common and can be used in different ways to help businesses and customers. The difference between reviews and testimonials is that reviews are

No one likes to get negative reviews. They are bad for your online reputation and often drive potential customers and profit away. It may be tempting to ignore them or

Negative reviews can have a huge impact on your business, but do you know just how large of an impact? The truth is, negativity spreads faster than positivity. Customers are

What Is Word-Of-Mouth Marketing? When you hear word of mouth, you probably think of a small-town grapevine. One person tells another person about a business or product, who then tells

How to Build Customer Personas Using Online Reviews? Cayla is spying on you. If you’re one of the parents who purchased the Cayla or i-Que toys for your kids, you’re

Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That’s the general attitude consumers have towards sales teams. The view that anything and

Her doctor almost killed her… That’s Wendy Wester’s claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed

No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging

Customers are judgmental. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call,