In the past, reputation was mostly formed by word of mouth. Today, reputation is firmly grounded in Google searches, online reviews, and social mentions. It is the new word of mouth business.
With the vast majority of purchase decisions happening online, your business’ reputation can make or break you. Actively growing and managing a positive reputation helps you compete, succeed and better focus on what you do best.
People (at least 91% of them) read reviews before they make a decision to make a purchase. It’s the pivotal step of the customer’s journey, and without a positive online reputation, people won’t trust you enough to buy from you.
When is the last time you actually looked in a phone book?
What does that mean for you? Lost sales. Here’s how you can increase your reputation and sales immediately.
If they find you, what do they see? Today, it’s not just about an amazing website. They have to get there first. It’s not just about SEO. People want to know about you before they ever get to your website.
The statistic that says 84% of people trust online reviews as much as a personal recommendation is staggering. Think about it…The vast majority of people will trust that as much as a referral from their own mother!
The problem comes when you’re not the one they call. You don’t get the chance to tell them how you can help them and wow them with your offer.
By getting the call, you have leads and sales. If not, you’re dead in the water.
Is your online reputation (or lack of one) along with the missing testimonials and PR setting you up for failure?
In today’s economy, small businesses have to compete on a much larger scale than they did 20 years ago. In the old days, you could hang the proverbial shingle and business would come in. Not anymore.
Now, with the internet, the phone book is dead. People don’t use it anymore to look for someone to do business with, they search the net. This has drastically increased the amount of competition (at least perceptually) in the market. Most of our PR is now online as well.
For a business to compete within their market, there has to be more than just a great product. They must also have visibility and advocates. Visibility is relatively easy with marketing and a website. Advocates on the other hand tend to be much more difficult.
“Before our ratings online where non-existent. Now We have 4 to 5 stars everywhere. I’m so glad we did this”
The month after he started, he had 26 new calls and closed the largest sale ever for his company where he could directly relate it to the changes he made based on our suggestions.
Your customers are prompted to leave reviews. They can click to let you know whether they had a good experience or a bad experience.
If they had a good experience, we then show them a list of sites they can leave a review on. Each of these sites is carefully selected based on your target market and the most likely places that customers are finding you.
While most reputation management services offer Google and maybe one or two others, we have access to 139 review sites including many industry specific places your customers are looking for you.
One of the things we often hear is that many people don’t leave reviews because they don’t know how. Once they click the site of their choice to leave a review, we give them a quick rundown of how to leave the best review.
If your customer had a bad experience and clicks the thumbs down…we give them a form to fill out. When they fill out the form, the results come directly to you, not to the review sites. This helps keep negative reviews from popping up online.
Key Idea: This is one of the best opportunities to check up on your business and your service. You get the opportunity to handle negative situations before they become a problem.
This is a key difference between our service and most others. Most reputation management services allow people to leave reviews online…all of them. Good or bad. That can hurt.
Not only do we create the forms for you to have customers fill out, we also build you a customized email campaign.
Do you already have a list of customers you have served in the past? We will import all of the emails for you and get your campaigns rolling.
We also set you up with a custom webpage with your own login and password to enter emails as you get them so you can remind your customers to review you while you’re fresh on their mind.
Sharing all the good stuff people are saying about you on social media is important. We can do that too.
We will share all new reviews to your Facebook or Twitter accounts as they come in so you can reap the rewards without having to do all the work.
All of the sites are monitored in real time. Whenever you get a review or feedback, we will send you an alert notifying you.
We can integrate a real-time stream of reviews into your website. Let your site visitors see what everyone is saying about your company and how amazing you are.
The stream also includes a link for every testimonial and review back to the original location so they can verify accuracy.
You send emails frequently. Why not let the people you’re interacting with through email review your service too!
We will create a review link for your email signatures so everyone that gets an email from you has a chance to rate how you did.
With all of this, you could get overwhelmed if you try to do it all yourself. Fortunately, you don’t have to.
Not only do we fully manage everything for you to save you the time and expense of a staff member handling everything, we also send you reports every month showing how your online reputation looks and what’s new.