Resources

How to Build Customer Personas Using Online Reviews Cayla is spying on you. If you’re one of the parents who purchased the Cayla or i-Que toys for your kids you’re

Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That’s the general attitude consumers have towards sales teams. The view that anything and

Her doctor almost killed her… That’s Wendy Wester’s claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed

No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging

Customers are judgmental. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call,

They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. “Ask your customers for reviews,” they say. “You’ll regret it

Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one’s behind the wheel.

Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with

Facebook Reviews: Why it’s Worth it Over the last few years, Facebook has established review pages for local business. Slowly but surely, the Facebook online review system has gained more

Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a